History of Googles Hummingbird Algorithms


Background of Google Algorithm Updates

Since its inception, Google remained at the forefront of search engine technology to offer users a streamlined experience of getting better results. During its quest for perfection, it started to tackle major issues, which were proving a challenge to achieve its objectives of providing the highest quality of search result. As the first major step in resolving such major challenges, Google rolled out search engine algorithm updates, named Panda and Penguin, in 2011 and 2012, respectively. These updates tried to solve issues related to spamming, low-quality web pages and black-hat tactics. Overall, the intent was to provide users with high-quality results instead of low-quality spam pages. In fact, these major algorithm upgrades attracted a lot of attention because thousands of both small and large webmasters were affected.

Google Hummingbird Updates

In 2013, the Hummingbird algorithm update was rolled out. The updates were not meant to target spam and low-quality web pages; instead, it was basically meant to improve search results using “semantic search” intelligence, which enabled Google to better understand the meaning of a search query. The Hummingbird was put into effect around August 30, 2013. In simple terminology, the idea behind Hummingbird update was to allow the Google search engine to understand how humans view the search query. Actually, the importance was on a conversational context where the search engine would be able to read and understand the entire context of a sentence.

As such, long term keywords such as “budget hotels in New York” has multiple meanings for humans, which Google Hummingbird update tries to address. For instance, New York has multiple meanings as it can represent the New York State or the New York City. Similarly, budget hotels may also be represented by bed & breakfast, inns, and even hostels.

It is also important to remember that Hummingbird affected the search results based on the context. For the new Google search engine, short keywords such as “Manhattan Hotels” meant more than showing only the hotel booking websites in Manhattan, it also meant that the search engine would be able to understand that there is a probability that the user may be looking for information on Manhattan Hotels, such as the history of hotels in the area. As a result of the Hummingbird update, Google is also giving more important to long-term keywords, which were perceived less important, earlier. Hence, if anyone types “History of New York Hotels”, Google is most likely to put much emphasis on “History” instead of either “New York” or “Hotels” because semantic search technology allows it to see search queries as humans do.

Recent Hummingbird Updates

Since its roll-out in 2013, we haven’t seen any official statements from Google on future updates. Maybe, Google engineers are still working behind the scene to offer more accurate results, as evident by the generation of automatic queries in Google search bar when a user types a certain keyword. If you are not sure how Hummingbird and relevant future updates can affect your ranking, it is time to consult a reliable SEO expert Gold Coast, who can give you important tips on handling the complicated process.